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tobacco smoke" and danger of smoking to the unborn child. 1972-01-29: SMOKEFREE: Washington Post reports on unpublished FAA/NIOSH study ("Health Aspects of Smoking in Transportation Aircraft" 1971) that found that "43 per cent of all airline passengers think smokers should be separated from nonsmokers on airplanes. . . . The FAA-PIIS study found that smoking was not a health hazaard in commercial airplanes, tile passenger survey Indicated that far more people than expected are bothcred hy their neighbors' smoking while on air trill. . . . Four airlines--American, United, Pan American and Trans-World--voluntarily set up smoking aml nonsmoking sections. They received awards for this last year from the D:C. Medical Society. . . . But 15 per cent felt that all smoking should be totally banned on airplanes." http://tobaccodocuments.org/pm/1002698170B-8171.html

  • 1972: LEGISLATION: Tobacco advertisements, direct mail and point-of-sale material are all

required to carry health warnings

  • 1972: MIT Professor David Wilson founds MASH an affiliate of ASH.

  • 1972: BUSINESS: Philip Morris Inc. acquires 100 percent of Mission Viejo Company, a

community development and home-building firm.

  • 1972: BUSINESS: Philip Morris Inc.'s revenues top $2 billion.

  • 1972: BUSINESS: Marlboro becomes the best-selling cigarette in the world

  • 1972: BUSINESS: Marlboro Lights introduced, promising lower tar and nicotine.

  • 1972: INDUSTRY SCIENCE: "In 1967, five persons in the U.S. officially died of bunions.

One died of headache. One died of emotional instability!" -- Tobacco Institute Backgrounder, 5th in a series of "background papers on the smoking and health controversy." Bates # TIMN 0078551 http://my.tobaccodocuments.org/tdo/view.cfm?CitID=13981

  • 1972: DOCUMENTS: RJR research scientist Claude Teague writes in a memo, "the tobacco

industry may be thought of as being a specialized, highly ritualized and stylized segment of the pharmaceutical industry." Significantly, he added that,"Tobacco products, uniquely, contain and deliver nicotine, a potent drug with a variety of physiological effects. . . Happily for the tobacco industry, nicotine is both habituating and unique in its variety of physiological actions, hence no other active material or combination of materials provides equivalent 'satisfaction..'"

  • 1972-05: BUSINESS: Tobacco Institute memorandum from Fred Panzer (VP) to TI President

Horace R. Kornegay, Panzer describes the industry's strategy for defending itself in litigation, politics, and public opinion as "brilliantly conceived and executed over the years" in order to "cast doubt about the health charge" by using "variations on the theme that, `the case is not proved.'" The memorandum urges more intensive lobbying, and advocates public relations efforts to provide tobacco industry sympathizers with evidence "that smoking may not be the causal factor [in disease]." Until now, the industry has supplied symmpathizers with "too little in the way of ready-made credible alternatives."

  • 1972-05-24: DOCUMENTS: PM scientist Al Udow writes memo stating that rival brand Kool

had the highest nicotine "delivery" of any king-size on the market. "This ties in with the information we have from focus group sessions and other sources that suggest that Kool is considered to be good for 'after marijuana' to maintain the 'high' or for mixing with marijuana, or 'instead." He wrote that Kool's high nicotine is a reason for its success, and that "we should pursue this thought in developing a menthol entry. . . The lessened taste resulting from the lowered tar can be masked by high menthol or other flavors. Many menthol smokers say they are not looking for high tobacco taste anyway. . . A widely held theory holds that most people smoke for the narcotic effect (relaxing, sedative) that comes from the nicotine. The 'taste comes from the 'tar' (particulate matter) delivery. . . . Although more people talk about 'taste,' it is likely that greater numbers smoke for the narcotic value that comes from the nicotine."

  • 1972-07: ADVERTISING: Ms. Magazine begins regular publication. Editors decide to accept

tobacco advertising if they include health warnings. Philip Morris'brands do, but editors object to the "You've Come a Long Way, Baby" Virginia Slims campaign, as it makes smoking a symbol of women's progress. Philip Morris pulls all its brands. Gloria Steinem wrote in 1990: " Gradually, we also realize our naivete in thinking we could decide against taking cigarette ads.


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