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nicotine' was significant and its contribution was over and above that of advertising expenditures and [cigarette size]."

  • 1973-07-12: BUSINESS: RJR senior scientist Frank Colby sends Blevins a memo suggesting

that the company "develop a new RJR youth-appeal brand based on the concept of going back-- at least halfway--to the technological design of the Winston and other filter cigarettes of the 1950s," a cigarette which "delivered more 'enjoyment' or 'kicks' (nicotine)." Colby said that "for public relations reasons it would be impossible to go back all the way to the 1955-type cigarettes."

  • 1974: 8TH Surgeon General's Report: The Health Consequences of Smoking 1974

  • 1974: SPORTS: UST creates the Copenhagen Skoal Scholarship Awards Program for student

athletes (in conjunction with the National Intercollegiate Rodeo Assn.)

  • 1974: LITIGATION: Rose Cipollone, now 49, switches to True cigarettes.

  • 1974: ADVERTISING: FRANCE: Joe Camel is born. Used in Poster for French ad campaign

for Camel cigarettes.

  • 1974: INDUSTRY RESEARCH: Harrogate lab in England is closed down.

  • 1974: INDUSTRY RESEARCH: PM pollsters try to find out why competing brands like Kool

were slowing Marlboro's growth among young smokers.

  • 1974: BUSINESS: Johnny Roventini retires after a 40-year career as Philip Morris pitchman.

  • 1974: BUSINESS: Philip Morris opens the world's largest cigarette factory on Commerce

Road in Richmond, VA.

  • 1974: CANADA: The Canadian Council on Smoking and Health is formed. Charter members

include the Canadian Cancer Society, the Canadian Heart Foundation, the Heart and Stroke Foundation of Canada and the Canadian Lung Association. The Non-Smokers' Rights Association is also formed. (NCTH)

  • 1974: US Trade Act. The threat of punitive tariffs, as provided under Section 301, will be

used to force Asian markets considered to have "unfair" or "discriminatory" trade restrictions to open up to U.S. tobacco companies' products and advertising.

  • 1974-01-07: Monticello, Minnesota decides to go non-smoking for a day, in a "D-Day" (Don't

Smoke Day) organized by Lynn Smith. The event goes statewide in November, and in 1977 goes national--the first Great American Smokeout.

  • 1974-07-15: INDUSTRY RESEARCH: Family Practice News covered Alvan R. Feinstein's

address to the annual meeting of the Association of American Physicians with this headline: "Smoking Link to Lung Ca[ncer] Termed Diagnostic Bias." The article reads "The more cigarettes a person says he smokes, the more likely he is to be checked by his physician for lung cancer. Thus, cigarette smoking may be contributing more to the diagnosis of lung cancer than to the disease, said Dr. Feinstein of Yale University." Bates #: TITX 0002372 ( http://my.tobaccodocuments.org/tdo/view.cfm?CitID=127054)

  • 1974-11: Entire state of Minnesota decides to go non-smoking for a day: "D-Day" (Don't

Smoke Day).

  • 1975: 9TH Surgeon General's Report: The Health Consequences of Smoking 1975

  • 1975: 3rd World Conferfence on Tobacco or Health: New York, NY

  • 1975. Department of Defense stops distribution of free cigarettes in C-rations and K-rations.

  • 1975. UK: Government and industry agree on advertising curbs. Ads will no longer suggest

cigarettes are safe, popular, natural or healthy, nor will they link smoking with social, sexual or business success. The restrictions are followed by 3 decades of what some consider the most creative and memorable ads in history:


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