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  • 1976-07-23: UK: BUSINESS: BAT Industries is formed when Tobacco Securities Trust

Company Limited (TST) merges with British-American Tobacco Company Limited (BATCo).

  • 1976: SOCIETY: The Tobacco Institute provides funds to the Smithsonian Institute for the

creation of a one-tenth scale model of the colonial ship Brilliant. The first cargo carried by the Brilliant was tobacco in 1775. (LB)

  • 1977: 1st Great American Smokeout

  • 1977: REGULATION: Berkeley, California became the first community in California to limit

smoking in restaurants and other public places.

  • 1977: CANADA: 1st National Non-Smoking Week

  • 1977: UK: Royal College of Physicians of London third report: "Smoking or Health."

  • 1977: BUSINESS: RUSSIA: Philip Morris signs a licensing agreement with Licensintorg,

representing the Soviet tobacco industry.

  • 1977: BUSINESS: BAT acquires overseas business of Lorillard, including the Kent brand.

  • 1977: Irene Parodi, suffering lung and other problems from secondhand smoke, leaves her job

with the US Dept. of Defense in San Bruno, CA. Her claims for disability and workers' compensation are denied. In 1982, the US Court of Appeals in San Francisco rules workers sickened by secondhand smoke must be accommodated or given disability.

  • 1978: 11TH Surgeon General's Report: The Health Consequences of Smoking, 1977-1978

  • 1978: A Roper Report prepared for the Tobacco Institute concludes that the nonsmokers'

rights movement is "the most dangerous development yet to the viability of the tobacco industry that has yet occurred." The original Surgeon General's report, followed by the first "hazard" warning on cigarette packages, the subsequent "danger" warning on cigarette packages, the removal of cigarette advertising from television and the inclusion of the danger warning in cigarette advertising, were all "blows" of sorts for the tobacco industry. They were, however, blows that the cigarette industry could successfully weather because they were all directed against the smoker himself. The anti-smoking forces' latest tack, however-on the passive smoking issue-is another matter. What the smoker does to himself may be his business, but what the smoker does to the non-smoker is quite a different matter....six out of ten believe that smoking is hazardous to the nonsmoker's health, up sharply over the last four years. More than two-thirds of non-smokers believe it; nearly half of all smokers believe it. This we see as the most dangerous development yet to the viability of the tobacco industry that has yet occurred . . . The strategic and long run antidote to the passive smoking issue is, as we see it, developing and widely publicizing clear-cut, credible, medical evidence that passive smoking is not harmful to the non-smoker's health

  • 1978: BUSINESS: SWITZERLAND: INFOTAB is established as a non-profit international

association (original name: ICOSI - International Committee on Smoking Issues) by BAT, Imperial, Philip Morris, Reemtsma, R.J. Reynolds and Rothman's International. INFOTAB is now in regular contact with tobacco industry groups in 28 countries...Our strategic objective is to help the industry around the world prevent unreasonable restrictions on its operations and help smokers preserve their freedom to choose whether or not they will smoke and where they will smoke, within the bounds of mutual courtesy...There will also be an emphasis on early-warning information to help the industry anticipate potential issues and anti-smoking initiatives.

  • 1978: BUSINESS: UK: Gallaher launches "Pure Gold" Benson & Hedges campaign.

  • 1978: BUSINESS: Philip Morris obtains the international cigarette business of the Liggett

Group Inc.

  • 1978: BUSINESS: Philip Morris Inc. acquires 97 percent of the Seven-Up Company

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