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commitment: several years' worth of cigarette ads. In a show of corporate solidarity, many liquor companies followed suit. See: http://www.motherjones.com/news/update/1996/03/bates.html

  • 1979: ADVERTISING: Tobacco Institute launches ad campaign against nonsmokers'-rights

movement.

  • 1979: BUSINESS: MARKET SHARE:

    • Filter cigarettes account for 90% of U.S. cigarette sales

    • #4: American Tobacco's share of the US market has fallen to 11%. Only half ATC's cigarette volume have filters

  • 1979: BUSINESS: Top 20 Brands Sold:

  • Brand (Company) Billions of cigarettes (1979)

  • 1. MARLBORO (Philip Morris) 103.6

  • 2. WINSTON (R. J. Reynolds) 81.0

  • 3. KOOL (Brown & Williamson) 56.7

  • 4. SALEM (R.J. Reynolds) 53.2

  • 5. PALL MALL (American) 33.9

  • 6. BENSON & HEDGES (Philip Morris) 27.8

  • 7. CAMEL (R.J. Reynolds) 26.3

  • 8. MERIT (Philip Morris) 22.4

  • 9. VANTAGE (R. J. Reynolds) 20.7

  • 10. KENT (Lorillard) 19.3

  • 11. CARLTON (American) 15.0

  • 12. GOLDEN LIGHTS (Lorillard) 13.2

  • 13. TAREYTON (American) 12.2

  • 14. VICEROY (Brown & Williamson) 11.7

  • 15. TRUE (Lorillard) 11.5

  • 16. RALEIGH (Brown & Williamson) 11.3

  • 17. VIRGINIA SLIMS (Philip Morns) 10.5

  • 18. NEWPORT (Lorillard) 9.8

  • 19. PARLIAMENT (Philip Morris) 7.7

  • 20. L & M (Liggett) 7.5

  • 1979-11: CUBA: Outbreak of tobacco mildew devastates Cuban crop; Cubans believe

the CIA intentionally introduced the disease

Source: Business Week December 17,1979.

The Eighties

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