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  • 1983-07-16: A theater in Newton, Massachusetts, runs a KOOL advertisement prior to the

Saturday matinee screening of "Snow White and the Seven Dwarfs," resulting in an August, 1983 FTC complaint filed by Action for Children's Advertising, Inc.

  • 1984: 17TH Surgeon General's Report: The Health Consequences of Smoking: Chronic

Obstructive Lung Disease, A Report of the Surgeon General Cites smoking as a major cause of chronic obstructive lung disease.

  • 1984: The 1965 Federal Cigarette Labeling and Advertising Act is amended to require that

one of the four warning labels listed below appears in a specific format on cigarette packages and in most related advertising.

  • SURGEON GENERAL'S WARNING: Smoking Causes Lung Cancer, Heart Disease,

Emphysema, And May Complicate Pregnancy.

  • SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious

Risks to Your Health.

  • SURGEON GENERAL'S WARNING: Smoking By Pregnant Women May Result in Fetal

Injury, Premature Birth, and Low Birth Weight.

  • SURGEON GENERAL'S WARNING: Cigarette Smoke Contains Carbon Monoxide.

  • 1984: The Advocacy Institute, which pioneered the use of electronic media for tobacco

control advocacy through the creation of the Smoking Control Advocacy Resource (SCARCNet), is founded

  • 1984: UK: British Medical Association uses black edged postcards to notify MPs of smoking

related deaths

  • 1984: CESSATION: FDA approves nicotine gum as a "new drug" and quit-smoking aid. This

was the first quit-smoking aid. Previously, smokers could get only advice on how to quit smoking.

  • 1984: LITIGATION: Rose Cipollone dies of lung cancer at 58.

  • 1984: REGULATION: Tobacco industry is required to turn over a general list of cigarette

additives annually to the Department of Health and Human Services' Office on Smoking and Health. The List is then locked in a safe. Disclosure to any David Yen (YD), the renowned anti- tobacco warrior who devoted half his life to promoting public health, died Sept. 6 of coronary thrombosis at 82.

  • 1984: The Cigarette Safety Act of 1984 establishes a technical study group (TSG) to

determine whether it was technically and economically feasible to make a fire-safe cigarette.

  • 1984: TOBACCO CONTROL: TAIWAN: David Yen founds the John Tung Foundation

  • 1984: BUSINESS: Hamish Maxwell becomes president and CEO of Philip Morris Inc.

  • 1984: BUSINESS: The Bakery, Confectionary and Tobacco Workers International Union

(BC&T) and the Tobacco Institute joined forces by establishing the Tobacco Industry Labor Management Committee. The purpose is to "contribute to greater cooperation among the various segments of the tobacco industry, in order to improve job security and economic development through public education and research address problems facing the tobacco industry". (LB)

  • 1984: BUSINESS: International Tobacco Growers' Association (ITGA) is founded by

Argentina, Brazil, Canada, the U.S.A., Malawi and Zimbabwe.

  • 1984: SPORTS: Champion Diver Greg Louganis almost represents American Cancer Society

at Olympics, but there is a conflict with Mission Viejo Realty Group, owned by a subsidiary of Philip Morris. See:

  • 1984-03: MEDIA: THE SATURDAY EVENING POST stops accepting tobacco advertising.

The magazine was threatened with a partial advertising boycott by non-tobacco divisions of tobacco companies in response to the decision. ("Smoking and Health Reporter", 1985, p3). The Post's publisher is Cory SerVaas, MD.


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