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cancer;" "Smoking is a major cause of heart disease;" or "Smoking during pregnancy can harm the baby." (NCTH)

  • 1989: 21st Surgeon General's Report: Reducing the Health Consequences of Smoking, 25

Years of Progress, a Report of the Surgeon General

  • 1989: US Congress investigates movie smoking

  • 1989: BUSINESS: RJR releases Premier, its smokeless cigarette, for test-marketing.

  • 1989: BUSINESS: PM spends $300,000 test-marketing a version of its Next brand called "De-

Nic," as well as a "Benson & Hedges De-Nic," each containing only .1mg nicotine. The Kansas City Star reported that apparently the major market for Philip Morris De-Nic cigarettes was tobacco researchers, who ran out and bought them for use in studies in which it was found that though they tasted very similar to regular cigarettes, and were smoked in much the same way, smokers brain waves did not change as they do with nicotine cigarettes.

  • 1989: BUSINESS: PM combines Kraft Inc. and General Foods Corp. to form Kraft General

Foods, the largest food company in the United States.

  • 1989: BUSINESS: Spurred by the Kraft Inc. business, Philip Morris Cos. revenues increase

41 percent to nearly $45 billion; net earnings jump 26 percent to nearly $3 billion. Operating companies income from Philip Morris International tops $1 billion for the first time.

  • 1989: BUSINESS: Richemont acquires Philip Morris' 30% interest in Rothmans International

  • 1989: ADVERTISING: Saatchi and Saatchi design Northwest Airlines' Smoke-free Skies

campaign; RJ Reynolds withdraws its Oreo account, which Saatchi had had for 18 years.

  • 1989: BUSINESS: BRAND CONSUMPTION: Marlboro has 25% of the American market

  • 1989: BUSINESS: RJR abandons Premier, its smokeless cigarette, after unsuccessful test-

marketing in Arizona and Missouri.

  • 1989: CANADA: The government requires cigarette manufacturers to list the additives and

amounts for each brand. RJ Reynolds temporarily withdraws its brands, and reformulates them so they are different from their US versions. Philip Morris withdraws its cigarettes from the Canadian market entirely.

  • 1989: UAR: Dubai Islamic Bank in the United Arab Emirates has banned smoking by staff

and customers because Islam forbids harming the body. (Reuters, 27 July 19189). (LB)

  • 1989: SMOKEFREE: Maine is the first state to ban smoking in hospitals.

  • 1989-01: B&W hires Wigand as Vice President for Research and Development, ostensibly to

develop a safer cigarette.

  • 1989-02-08: BUSINESS: KKR buys RJR Nabisco for $24.88 Billion (or, according to some

accounts, $29.6 billion). Lou Gerstner from American Express is appointed CEO

  • 1989-05-31: World No-Tobacco Day. Slogan: The female smoker: at added risk

  • 1989-11-20: Philip Morris U.S.A. sends a letter to Sega Enterprises demanding that the

company cease all use of the Marlboro trademark on its "Super Monaco GP" video arcade game and recall all games where the Marlboro trademark appears. http://tobaccodocuments.org/pm/2046855732.html

  • 1989-11-21: Smoking banned on domestic airlines. The bill by Sen. Frank Lautenberg (D-NJ)

is enacted.

  • 1989-12-29: CANADA: Smoking banned on domestic flights. Smoking ban, part of the Non-

Smokers' Health Act, takes effect.

The Nineties The Millenia Approaches

79

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