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RANK

BRAND

BILLIONS SOLD

1

Marlboro

134.43 billion(?)

2

Winston

45.81 billion

3

Salem

32.01 billion

4

Kool

25.67 billion

5

Newport

24.09 billion

  • 1990: 22nd Surgeon General's Report: Health Benefits of Smoking Cessation, A Report of the

Surgeon General

  • 1990: BUSINESS: BRAND CONSUMPTION:

  • 1990: CONSUMPTION: Smokers: 25.5% overall; Males: 28.4%; Females: 22.8%; Whites:

    • 25.6

      %; Blacks: 26.2% (CDC)

      • 1990: CONSUMPTION: Americans smoke fewer than 3 billion cigars annually.

      • 1990: REGULATION: Dr. David Kessler comes to the FDA. He will stay till 1997, his tenure

marked by the attempt, invalidated by the Supreme Court in 1999, to regulate cigarettes as nicotine delivery devices.

  • 1990: REGULATION: FRANCE: Social Affairs Minister Claude Evin severely restricts

tobacco advertising.

  • 1990: FIRES: Moakley shepherds the Fire Safe Cigarette Act of 1990 into public law. It

mandates the development of a standard test method for cigarette fire safety.

  • 1990: LITIGATION: Mississippi jury rules that cigarettes killed Nathan Horton, but does not

award damages, finding both Horton and American Tobacco shared culpability equally.

  • 1990: US tobacco companies revise their advertising code and promise not to pay for movie

product placement.

  • 1990: UNIVERSITIES: Harvard sells off its shares in tobacco companies.

  • 1990: Ben and Jerry's ice cream boycott by dropping Oreo cookies from its ice cream.

  • 1990: USA: Ellis Milan, president of the Retail Tobacco Distributors of America said,

"President George Bush often talks of 1,000 points of light. I'd like to think those points of light are coming from the glowing ends of cigars, cigarettes and pipes across the country, and symbolize the cornerstone of this nation -- tobacco"(LB)

  • 1990: BUSINESS: 1964 Cigarette Advertising Code is revised. "The 1990 Ad Code prohibited

billboards located within 500 feet of any school and prohibited paid movie product placements. In addition, the 1990 Code contained a number of provisions designed to address the relatively new practice of distributing branded promotional items. In this regard, the Code prohibited mail distribution of branded incentive items without verification that the addressee was a smoker 21years or older who wished to receive such items, and prohibited any other distribution of nontobacco incentive items to persons under 21 years of age with one exception: such incentive items could be distributed to legal age smokers at retail with the purchase of a package or carton of cigarettes. -- Written Direct: David R. Beran., US v. PM, 99-cv-02496 .

  • 1990: BUSINESS: Philip Morris acquires Jacobs Suchard AG, a Swiss-based coffee and

confectionery company, for $4.1 billion.

  • 1990: BUSINESS: Philip Morris' revenues reach $51 billion; operating companies income

reaches $3.5 billion.

  • 1990: BUSINESS: BAT merges Appleton Papers with British and French papermakers and

spins off the resulting operation

  • 1990: FIRES: INDIA: 86 people are killed when a train in Patna catches fire after a

passenger throws a cigarette on a girl's sari, which catches fire.

80

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