s u p p l e m e n ta ry reading
routledge international series in tourism, business and management
Community Destination Management in Developing Economies
Routledge International Series in ourism, Business and Management
Walter Jamieson, University of Calgary, Canada
Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics.
Edited by C. Michael Hall, University of Canterbury, New Zealand and T. Cole, University of Exete , UK
This innovative book series explores the key contemporary issues in the business and management of tourism. The series is organised around two strands: core themes in the business and management of tourism; and comparative international perspectives. Books in the series offer upper level students thought-provoking yet accessible books that combine essential theory and international best practice on issues in the business and management of tourism.
2006: 226pp Hb: 978-0-7890-2386-5: £125.00 Pb: 978-0-7890-2387-2: £35.00
For more information, visit: www.routledge.com/9780789023872
FORThCOMINg Tourism and Social Marketing
Michael Hall, Cantebury University, UK
The Growth Strategies of Hotel Chains
Best Business Practices by Leading Companies Onofre Martorel Cunill, University of the Balaeric Islands
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.
2006: 232pp Hb: 978-0-7890-2663-7: £110.00 Pb: 978-0-7890-2664-4: £38.99
For more information, visit: www.routledge.com/9780789026644
ourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing and innovative perspective on the sustainable tourism debate and practice. The book is comprehensive in scope by considering a variety of social marketing sub-fields relevant to tourism including, health, non-profit, political, environment and sustainable marketing and draws on social marketing practices from a range of disciplines. It integrates well chosen international cases studies to help tourism students engage with the broader debates in social marketing and show theory in practice.
Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
December 2010: 246 x 174: 285pp Hb: 978-0-415-57665-9: £90.00 Pb: 978-0-415-57666-6: £25.99 eBook: 978-0-203-85425-9
For more information, visit: www.routledge.com/9780415576666
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