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routledge CritiCal studies in tourism, business and management

Routledge Critical Studies in ourism, Business and Management

Series edited by C. Michael Hall, University of Canterbury, New Zealand and T. Cole, University of Exete , UK

This ground-breaking monograph series deals direct y with theoretical and conceptual issues at the interface between busines , management and tourism studies. It builds on the International Series to provide research-generated, h gh y-special zed cutting-edge studies of new and eme gent themes to affect the future business and management of tourism.

NEW

Sustainable Marketing of Cultural and Heritage Tourism

Deepak Chhabra, Arizona State University, USA

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers.

This is a timely offering to a growing and vibrant area of research. What is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Selected Contents: 1. Marketing of Heritage Tourism

  • 2.

    Setting a Sustainability Stage for Heritage Tourism

  • 3.

    Strategic Sustainable Heritage Tourism Marketing Model

  • 4.

    Museums 5. Historic House Museums 6. Heritage Hotels

  • 7.

    Festivals 8. Heritage Merchandize 9. Future of Sustainable

Marketing in Heritage Tourism: Contemplation and Challenges

April 2010: 234 x 156: 256pp Hb: 978-0-415-77704-9: £75.00 eBook: 978-0-203-85541-6

For more information, visit: www.routledge.com/9780415777049

Commercial Homes in Tourism

An International Perspective

Edited by Paul Lynch, University of Strathclyde, UK, Alison J. McIntosh, University of Waikato, New Zealand and Hazel Tucker, University of Otego, New Zealand

This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including farmstays, historic houses, and self-catering accommodation. Conceptually, it helps to explain a range of behaviours and practices, for example the importance of setting and the nature of the host/ guest exchange. The idea of home provides a conceptual bridge to related themes, for example identity, gender, emotional management and cultural mobilities whose investigation in a commercial home context offers fascinating insights into hospitality, tourism and society.

Commercial Homes in ourism is the first book to give recognition to this distinct, economically important and expanding form of tourism business this book will be of interest across a broad range of subjects and disciplines interested in the examination of the home phenomenon, including students, academics and business practitioners.

Selected Contents: 1. Introduction 2. Bed and Breakfast, Homestay and Farmstay Accommodation: Forms and Experiences 3. Hosts as Entrepreneurs: Female Commercial Home Entrepreneurs in Gaeltacht Areas in the West of Ireland 4. Farmstay Enterprises: (Re)Interpreting Public/Private Domains and ‘Home’ Sites and Sights 5. Sharing Space with Visitors: The Servicescape of the Commercial Exurban Home 6. Exploring the Importance of Setting to the Rural Tourism Experience for Rural Commercial Home Entrepreneurs and Their Guests 7. The Discourse of Home Hosting: Examining the Personal Experiences of Commercial Home Hosts 8. Time to Trade? Perspectives of Temporality in the Commercial Home Enterprise 9. Behaving Appropriately: Managing Expectations of Hosts and Guests in Small Hotels in the UK 10. The Cave Homes of Göreme: Performing Tourism Hospitality in Gendered Space 11. Rural Dimensions of the Commercial Home 12. The Hospitable Muslim Home in Urban Malaysia: A Sociable Site for Economic and Political Action 13. The Monastic Cloister: A Bridge and a Barrier Between Two Worlds 14. The Diversification of the Commercial Home: Evidence from Regional Australia 15. All At Sea: When the Commercial Home is a Sailing Boat 16. Conclusions and Research Considerations

2009: 234 x 156: 288pp Hb: 978-0-415-47018-6: £80.00 eBook: 978-0-203-88031-9

For more information, visit: www.routledge.com/9780415470186

TO ORDER – see order form in the centre of this catalogue. Alternatively, you can order by:

Tel: +44 (0)1235 400524

Fax: +44 (0)20 7017 6699

Online: www.routledge.com

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