Letter From The President
It is time to make the statement that all outgoing presidents make: "Where did the year go?" It seems like yesterday that we gathered at the Annual Planning Retreat, during which we defined three goals for the year:
Increase membership and value
Become a recognized (relationship) source
Increase revenue for the chapter
With these goals in mind throughout the year, we launched our newly re-designed website in September. We entered the world of social media with LinkedIn and Twitter keeping members apprised of the latest SMPS- CT happenings. We continue to take strides to reduce our carbon footprint by utilizing the web-based program CVENT for our chapter mailings and event registration.
I am sure that everyone who attended the programs this year will attest to their value. We had terrific speakers at our Breakfast and Lunch Programs, Client Panels, and Marketing Roundtables. We held our first Annual Mochavino Marketing Mixer that was a great success, with proceeds from this event providing over 2,700 meals to the Connecticut Food Bank!
As I turn the reins over to our President-Elect, Kara Gruss, I am reminded of the generous support the Chapter has received from our sponsors, volunteers, and Board Members -- THANK YOU.
And finally, on a personal note, thanks to all of you for your kindness and support this past year. It has been an honor to serve as your Chapter President.
Sara Ruggiero, CPSM SMPS-CT President