Marketing and the A/E/C Industry - Where do your skills stand? (May 18, 2010) BKM Total Office, East Hartford, CT
This program offered six round table discussions guided by several of our chapter's seasoned marketing professionals. Attendees had the opportunity to choose four of six marketing topics and ask probing marketing questions, test new ideas, share challenging marketing projects with peers and marketing colleagues. Topics included:
Marketing Awards – led by Terry Casey, On Target Marketing and Communications
Social Media for Marketing – led by Carolyn Bligh, Bligh Graphics
Interpreting an RFP - Cathy DeFrances, Tecton Architecture
Event Planning - Ruth Millward, Millward & Millward; Bernice Bako, Turner Logistics
Business Development - Donna Maltzan, Business Development Training & Consulting
Technology & Marketing - Alan "Chip" Green, Jr., Green Ink Communications
A special thanks to program sponsor BKM Total Office.
Principals Program: Aligning Yourself to Your Clients (April 21, 2010) Baci Grill, Cromwell, CT
Douglas Reed, P.E., President of FosterGrowth, conducted a workshop on improving the effectiveness of A/E/C sales and marketing processes by integrating the "who we are" with "what clients want" to create a corporate culture in harmony with clients and a more enjoyable and profitable professional experience for all.
Thank you to VHB and Standard Builders for sponsoring this successful event.