SMPS CT Congratulates its Newest CPSM
SMPS offers a credential that recognizes achieved marketing expertise, the Certified Professional Services Marketer (CPSM). A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency.
SMPS CT is proud to recognize its newest CPSM, Mary MacIlvain, who passed the rigorous three-hour exam on August 3rd. Congratulations, Mary!
Please note, while formal study groups are organized annually to coincide with the national conference, eligible candidates can sit for the exam at any time throughout the year when proctored by a current CPSM, anywhere with internet access. Contact Beth Taylor for more information or visit www.smpsct.org.
Two Members Receive National SMPS Marketing Communications Awards
80 Marketing Communication Awards were announced at Build Business: “Reinvent. Retool. Rebound,” the SMPS National Conference held in Boston in mid-July. The entries this year were an incredible display of the expertise of talented marketing professionals working at A/E/C firms today, and included two award-winners from the Connecticut chapter.
BEST Feature Article: On Target Marketing & Communications, LLC Theresa Casey, Principal of On Target Marketing & Communications and her client, Cardno TBE of Clearwater, FL, were the joint recipients of the national SMPS Marketing Communications Award in the Feature Article category.
The feature article, Brown is the New Green: Sustainable Design on Brownfields Coming into Vogue, was one of a series of Florida Engineering Journal (FEJ) articles, written by Ms. Casey. This is the third award for the public relations campaign, and the second national award. The campaign series also received the ZweigWhite