X hits on this document

Powerpoint document

A REVIEW CONCEPT OF MARKETING INFORMATION SYSTEM - page 12 / 16

36 views

0 shares

0 downloads

0 comments

12 / 16

Reference

Amaravadi, C. (1995). Intelligent marketing information systems: Computerized intelligence for marketing decision making. Marketing Intelligence & Planning, 13(2), 4–13.

Ansoff, I., Declerck, R., & Hayes, R. (1990). El planteamiento estratégico. México, D.F., México: Trillas.

Ashill, N., Frederikson, M., & Davies, J. (2003). Strategic marketing planning: A grounded investigation. European Journal of Marketing, 37, 430–460.

Ashill, N., & Jobber, D. (2002). Defining marketing information needs: An exploratory study of senior marketing executives. Journal of Business and Management, 8(2), 165–179.

Brien, R., & Stafford, J. (1968). Marketing information systems: A new dimension for marketing research. Journal of Marketing, 32(3), 19–23.

Burns, A., & Bush, R. (1995). Marketing research. New Jersey, USA: Prentice Hall.

Cassell, C., & Symon, G. (2006). Taking qualitative methods in organization and management research seriously. Qualitative Research in Organizations and Management: An International Journal, 1(1), 4–12.

Cox, D. F., & Good, R. E. (1967). How to build a marketing information system. Harvard Business Review, 45(3), 145–154.

Hair, J., Bush, R., & Ortinau, D. (2003). Investigación de mercados (2nd ed.). México D.F., México: McGraw-Hill.

Document info
Document views36
Page views36
Page last viewedSun Dec 04 06:48:32 UTC 2016
Pages16
Paragraphs147
Words931

Comments