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Reference (con’t)

Varadarajan, R., & Jayachandran, S. (1999). Marketing strategy: An assessment of the state of the field and outlook. Journal of the Academy of Marketing Science, 27(2l), 120–143.

Webster, F., Jr. (1992). The changing role of marketing in the corporation. Journal of Marketing, 56(4), 1–17.

White, C., Conant, J., & Echambadi, R. (2003). Marketing strategy development styles, implementation capability, and firm performance: Investigating the curvilinea impact of multiple strategy-making styles. Marketing Letters, 14, 111–124.

Wilson, M., & McDonald, M. (1994). Critical problems in marketing planning: The potential of decision support systems. Journal of Strategic Marketing, 2, 249–269.

Xianzhong, M. X. (1999). The strategic orientation of marketing information systems – An empirical study. Marketing Intelligence & Planning, 17(6), 262–275.

Zabriskie, N., & Huellmantel, A. (1994). Marketing research as a strategic tool. Long Range Planning, 27(1), 107-118.

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