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Supplier Power – Medium

- Grumman  Olson

- HP

- Motorola

- Symbol Corporation

New Market Entrants – Low

-Existing companies already efficient

Customer Power – High

-Customers include the general public and businesses.  

-Customer choice based on cost and reliability

Competitive Rivalry – Intense

-Large, well known companies

-Aggressive strategies

Threat of substitute products/services – Low

-New technology may create better services.  

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