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BMW (UK) Ltd Product Marketing January 2007 Page 19

The new BMW 5 Series BMW 5 Series – interior

Harmony and Rhythm – with the focus on quality

enhancement. The guiding theme of the BMW 5 Series’ interior. The refinement of the interior implemented as part of the Lifecycle impulse (LCI) imparts a deep sense of well-being and underlines the concept of operational

comfort . LCI

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