The following partial ANOVA table was obtained from a 2-way ANOVA where three advertisements were being compared among men and women. A total of 30 males and 30 females were sampled, and 10 of each were exposed to ads 1, 2, and 3, respectively. A measure of attitude toward the brand was obtained for each subject.
Sum of Squares
Complete the ANOVA table
Test whether the ad effects differ among the genders (and vice versa) (=0.05).
Test Statistic: _________________________
Conclude interaction exists if test statistic is ________________________
P-value is above or below 0.05 (circle one)