X hits on this document

8 views

0 shares

0 downloads

0 comments

4 / 4

Research on the growth of mobile advertising

Over the last few years (largely thanks to the rise of the smart- phone and SMSing) mobiles have become a bigger part of our lives. Their success is in making tasks easier & providing entertainment / connectivity w hile on the go.

Predictions of global use of the Mobile Internet all point to ex- ceeding desktop use by 2015. But it seems that w hile busi-

nes s es

hav e

s tar ted

to

What does the data mean for m arke ter s?

What does this mean for busi- ness online? As w ith all emerg- ing trends it’s important to moni- tor, get involved w ith discus- sions, w atch other business, and be proactive (use the tools as

a consumer). But HUGE gap betw een

there’s a the predic-

tions

of

mob ile

search

overtaking

desktop

search

and

the

reality

of

the

amount

of

advertisers.

I th in k

“experiment” w ith

mob ile

market-

ing there are clear strategy.

few who have a This article is to

it’s another the hype”.

case

of

“don’t

believe

alert

you

to

this

recent

dow nload

from efficient frontier shows the steady growth

w hic h of mo-

bile

advertising

spend,

and

s o me

surprising

differences

to

desktop

search.

Although

it’s

still

a

l ow

%

of

marketing

spend,

t he

clear

up-

ward trend w ith rapid grow th year shows the follow ing:

in

a

From the data so far it w ould ap- pear there is a massive amount of potential and with relatively cheap spend re- quired to gain good reach. There are how ever key considerations before jumping into mobile mar-

keting:

  • Does your w ebsite perform

Search rapid rate w ent from 0.34% one year ago to 1.70% today. Mobile advertising is 60% of the cost of desktop PC. Click- through rate can be up-to 3 times higher from mobile result pages. No significant changes in key- word behavior. Conversion rate to sale significantly low er on mo- biles vs. desktops – averaging just 14% of desktop search, but with a large variation across sec- tors.

w ell

on all

are

going

mobile devices? If you to spend money on

advertising it needs to land respectably looking fully tioning w ebsite

on a func-

  • How will you monitor suc-

cess? Is your analytics config- ured to track mobile activity?

  • How w ill you deal w ith in-

credibly low sale? Lead maybe key?

conversion rates to tools / sign ups

Mobile marketing extends beyond just paid media and so consider- ing your natural search & local search strategy is also key to lev- eraging such a channel.

DMS putting your business centre stage!

Contact Details: Office No 19 The Village, 18 Liliencron Street

Eros, Tel: 061 250 576 Fax: 061 248 132

Charlene Hartung Marketing Manager

Cell: 081 375 0545 charlene@dymoso.com

Taná Pesat Account Manager Cell: 081 660 3332 tana@dymoso.com

Sylvanes Rumeta Office

Administrator

Cell: 081 453 4323 sy l v a n e s@ d y m o so . co m

Document info
Document views8
Page views8
Page last viewedFri Oct 28 14:32:55 UTC 2016
Pages4
Paragraphs176
Words1299

Comments