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The Graduate Market in 2011

Chapter 4

Graduate Recruitment in 2010-2011

P r o m o t i n g G r a d u a t e P r o g r a m m e s T h e n e x t p a r t o f t h e r e s e a r c h e x a m i n e s l e a d i n g e m p l o y e r s v i e w s o n a n d e x p e r i e n c e s o f t h e 2 0 1 0 - 2 0 1 1 g r a d u a t e r e c r u i t m e n t r o u n d f r o m t h e u n i v e r s i t i e s t h e y t a r g e t e d d u r i n g t h e i r g r a d u a t e r e c r u i t m e n t t o t h e v o l u m e a n d q u a l i t y o f j o b a p p l i c a t i o n s r e c e i v e d . T h e r e c e s s i o n c l e a r l y h a d a s i g n i f i c a n t i m p a c t o n t h e r e s o u r c e s a v a i l a b l e t o g r a d u a t e r e c r u i t e r s i n T h e G r a d u a t e M a r k e t i n 2 0 1 0 a l m o s t h a l f o f t h e U K s l e a d i n g e m p l o y e r s r e p o r t e d t h a t t h e i r r e c r u i t m e n t b u d g e t s h a d b e e n c u t c o m p a r e d w i t h t h e p r e v i o u s r e c r u i t m e n t s e a s o n , a n d 1 8 p e r c e n t o f o r g a n i s a t i o n s d e s c r i b e d t h e d e c r e a s e a s c o n s i d e r a b l e . R e c r u i t e r s f a c e d w i t h s m a l l e r b u d g e t s i n 2 0 0 9 - 2 0 1 0 m a d e a v a r i e t y o f c h a n g e s t o t h e i r m a r k e t i n g s t r a t e g i e s r e p r i n t i n g t h e i r g r a d u a t e r e c r u i t m e n t b r o c h u r e s r a t h e r t h a n c o m m i s s i o n i n g n e w e d i t i o n s , r e d u c i n g t h e i r a d v e r t i s i n g a n d o n l i n e p r o m o t i o n s , o r r e d u c i n g t h e f r e e g i f t s g i v e n a w a y a t c a r e e r s f a i r s o r o t h e r c a m p u s e v e n t s . T w e l v e m o n t h s o n , t h e p i c t u r e i s c o n s i d e r a b l y b r i g h t e r . A t h i r d o f e m p l o y e r s h a v e i n c r e a s e d t h e i r g r a d u a t e r e c r u i t m e n t b u d g e t s f o r 2 0 1 0 - 2 0 1 1 , w i t h s e v e n o r g a n i s a t i o n s d e s c r i b i n g t h e a d d i t i o n a l f u n d s a s a c o n s i d e r a b l e i n c r e a s e o n t h e i r p r e v i o u s r e c r u i t m e n t b u d g e t . O v e r h a l f o f r e c r u i t e r s h a v e s i m i l a r f u n d s t o t h e 2 0 0 9 - 2 0 1 0 g r a d u a t e r e c r u i t m e n t r o u n d b u t o n e i n s i x o r g a n i s a t i o n s h a s c u t i t s g r a d u a t e r e c r u i t m e n t s p e n d i n g . E m p l o y e r s w h o h a v e s e e n c u t s i n s p e n d i n g i n c l u d e s e v e r a l p u b l i c s e c t o r r e c r u i t e r s , a n u m b e r o f e n g i n e e r i n g & i n d u s t r i a l c o m p a n i e s , t w o e m p l o y e r s f r o m t h e o i l & e n e r g y s e c t o r a n d o n e o f t h e a c c o u n t a n c y & p r o f e s s i o n a l s e r v i c e s f i r m s .

Chart 4.1 Employers’ Graduate Recruitment Budgets for 2010-11

Budget has increased considerably

7%

Budget has increased a little

25%

Budget is similar to last year

52%

Budget has decreased a little

6%

Budget has decreased considerably

10%

0

10

20 30 Percentage of top graduate employers

40

50

Source - The Graduate Market in 2011

25

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