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KEY TRENDS & DRIVERS

REAL ESTATE • October 2007

Demand Pull & Supply Push Factors

Demand Pull Factors Robust and sustained macro economic growth

Upsurge in industrial & business activities, especially. new economy sectors

Favorable demographic parameters Significant rise in consumerism Rapid Urbanization Gamut of financing options at affordable interest rates

Booming Indian Real Estate

Resultant Impact Increasing occupier base Significant rise in demand for office/industrial space

Demand for newer avenues for entertainment. Leisure & shopping

Creation of demand for new housing

Source: E&Y Analysis

Supply Push Factors Policy & Regulatory reforms (100% FDI Relaxation) Positive outlook of global investors Fiscal incentives to developers Simplification of urban development guidelines Infrastructure support and development by Government

Resultant Impact

Entry of number of Domestic & Foreign players increasing Competition & Consumer affordability

Easy access to means of Project financing

Increases developers risk appetite and allows large scale development

Improved quality of real estate assets

Development of new urban areas and effective utilization of prime land parcels in large cities

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