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KEY TRENDS & DRIVERS

REAL ESTATE • October 2007

Market Trends and Outlook

Parameters Branding Penetration

Product Focus

Ownership

Characteristics/ Trends

  • Low-Commoditized market in most regions

  • Brand-consciousness growing in Tier-I cities

  • Market driven product supply

  • Developers undertaking activities across asset classes

with not much differentiation between product classes

  • More focus to cater to the premium end consumer

  • Developers prefer to exit through sale to end consumer

  • Only few large developers prefer to hold properties. Most

developers prefer to sell

Outlook

  • Strong focus on brand development

  • Developers to have multiple brands focused on specific

product segments

  • Enhanced focus on need driven product supply

  • Emergence of firms with niche asset class focus

  • Developers would start holding properties on a long-term

lease basis

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