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Europe After The Lisbon Treaty. Strategies for the Future

2010 the European Union dened its goals for the next ten years.

A completely dierent crisis dimension was presented by Bernard Wientjes, Cha- irman of the the Confede- ration of Netherlands Indu- stry and Employers (VNO – NCW). The Netherlands is a relatively small country, which, however, has the si- xteenth strongest economy in the world and occupies seventh place in the ban- king sector. Therefore, the crisis has to be perceived as an opportunity. The fact that we are recovering from the current crisis does not mean that everything is already xed. He expressed his conviction that “We have to be prepared for crises to come within ve or ten years. Dierences in the level of particular countries’development are compensated for at a dierent pace. According to Christian Wiest, Executive Vice President Customers & Alliances at Schneider Electric from France, today the most important challenge for concerns operating globally is being able to do business in dierent areas whi- le taking into consideration their specic character and local, and national pecu- liarities. Contemporary Europe has got its advantages compared to other parts of the world – proximity of other well-developed markets and a high level of education. Howe- ver, new regions of the world are systematically overcoming their limitations and hence be- coming more competitive. An important asset of the Euro- pean Union as a global market player is its uniform market. The process of European eco- nomic integration is still un- derway. However, becoming an ever-better-integrated mar- ket is benecial for the whole of Europe. Mario Monti, for- mer European Commissioner in charge of Competition, and currently President of the Boc- cioni University in Milan, refer- red to ndings included in the Mario Monti, Chairman, Bocconi Universit , former European Commissione , Italy Pedro Pereira da Silva, General Directo , Jeronimo Martins Distribution, Poland


Economic challenges of globalisation


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