Programme Delivery Model
Broadband Delivery Programme
The beneficiaries of the outputs of the Broadband Delivery Programme will be the end- users of broadband services - residential consumers and businesses (together, described as customers). This section describes what the Programme should mean for them.
The customer story
Today‟s internet access experience is engineered to support a browsing and email experience which typically involves downloading HTML files which permits the viewing of data accessible on the worldwide web. The utility of the internet has grown from simple browsing to supporting instant messaging, interactive gaming, voice and video applications, video downloading and streaming at ever higher definitions. There is a growing dependence on connectivity and there is a perception that individuals need connectivity to partake and engage in society.
There is also a growing realisation that for Government (national or local) to deliver services efficiently citizens needed good connectivity. While most applications like tax returns and parking permits only require a reasonable browsing experience, emerging applications like telecare are more demanding in terms of the quality of service needed, while other applications like TV programme downloads are driving demand for higher access speeds.
So the customer story is very straightforward; Customers wish to do more with their connectivity and are becoming more reliant on it. For rural users there is a need to deliver greater access speeds to maximum number of customers, while securing a minimum of 2Mbps elsewhere..
Connectivity is device and technology (in terms of medium used) agnostic and thus the expectation is that whatever medium is available (fixed, wireless – licensed or unlicensed, mobile or satellite) can be used. The use of internet access to support the demands of TV streaming and downloading is of interest as the technologies used to deliver content will be used to deliver services such as education. It is the combination of applications and how these are shaping behaviour which is driving demand for both more connectivity and a better quality of connectivity in terms of the user experience in the busy hour.
BDUK funding will be used to stimulate investment in broadband infrastructure to deliver a greater volume and quality of connectivity resources available at a wholesale level in the „final third‟ of the UK. The market, i.e. suppliers of wholesale services and service providers of retail services, will use these to help deliver the services demanded by end users.
Outputs from local broadband projects
In developing Local Broadband Plans and subsequent projects, local bodies should seek to manage and balance the wishes, needs and expectation of all stakeholders, not least the eventual customers. Of most relevance to customers will be:
What type of service will they be getting (e.g. Superfast or Standard Broadband);
What coverage of solutions will be available and when (e.g. fixed, wireless, mobile broadband, and satellite);
What the quality of service will be; and 38