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Table 1: Nielsen//NetRatings @Plan Profile Points for iTunes Users (U.S.) - page 1 / 3

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For Immediate Release: NetRatings, Inc.

Suzy Bausch (408) 941-2965 Jennifer Fan (408) 941-2951

ITUNES REACHES 14 PERCENT OF ACTIVE INTERNET UNIVERSE, SKYROCKETING 241 PERCENT YEAR-OVER-YEAR, ACCORDING TO NIELSEN//NETRATINGS

iTunes Users Prefer Distinct Consumer and Media Brands, Including Volkswagen, Wired Magazine and Cartoon Network

NEW YORK–January 19, 2006– Nielsen//NetRatings, a global leader in Internet media and market research, today announced that traffic to Apple’s iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005, reaching nearly 14 percent of the active Internet population.

Teens are disproportionately represented among iTunes users; 12 to 17 year olds are nearly twice as likely to visit the iTunes Web site and use the application as the average Internet user. iTunes users are also more likely to be male; the site’s traffic is 54 percent male and 46 percent female.

“The rapid growth of iTunes is an important phenomenon in the online media marketplace,” said Jon Gibs, director of media analytics, Nielsen//NetRatings. “Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time,” he continued.

Nielsen//NetRatings also revealed today that iTunes users form a distinct target audience with identifiable brand preferences (see Table 1). Their favorite car make is Volkswagen, which they are 2.2 times more likely to own than the average Internet user. Other popular car makers among the group include Audi and Subaru. In terms of beverages, their alcohol of choice is hard cider, followed by imported and domestic beer.

iTunes users also have decided media preferences. Among magazines, they are 3.3 times more likely than average to read Wired, 2.6 times more likely to read Rolling Stone and 2.5 times more likely to read FHM. When watching television, they flock to the Cartoon Network at 1.4 times the average rate, and to HBO and BBC America at 1.3 and 1.2 times the average rate, respectively.

“As networks begin to decide what types of programs to either produce or distribute through iTunes video, they should match the TV audiences’ offline purchase and media consumption behavior with that of the iTunes users to maximize the success of video downloads,” said Gibs.

Table 1: Nielsen//NetRatings @Plan Profile Points for iTunes Users (U.S.)

Vehicle Make

Composition Index

Volkswagen

217

Audi

204

Subaru

177

Alcoholic Beverages

Composition Index

Hard Cider

234

Imported Beer

202

Domestic Beer

181

Magazine Readership

Composition Index

Wired

329

Rolling Stone

262

FHM

245

TV Network Viewership

Composition Index

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