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Table 1: Nielsen//NetRatings @Plan Profile Points for iTunes Users (U.S.) - page 2 / 3

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Cartoon Network BBC America HBO

137 129 123

Source: Nielsen//NetRatings, @Plan Winter 2005/2006 Release Note: Average Composition Index is 100.

********************************************************* Nielsen//NetRatings reports December 2005 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for December 2005.

Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites By Brand, December 2005

Parent

Unique Audience (000)

Time Per Person (hh:mm:ss)

1. 2. 3. 4. 5. 6. 7. 8. 9

.

Microsoft Yahoo! Time Warner Google eBay InterActiveCorp Amazon News Corp. Online RealNetworks

111,968 104,097 102,359 88,608 64,037 56,636 53,755 51,515 37,821

2:08:09 3:17:15 4:43:54 0:52:49 1:45:42 0:25:49 0:33:14 1:21:41 0:44:36

10. New York Times Company

37,562

0:16:19

Table 1. Top 10 Parent Companies, Combined Home & Work

Table 2. Top 10 Brands, Combined Home & Work

Brand

  • 1.

    Yahoo!

  • 2.

    Microsoft

  • 3.

    MSN

  • 4.

    Google

  • 5.

    AOL

  • 6.

    eBay

  • 7.

    Amazon

  • 8.

    Real

  • 9.

    Apple

  • 10.

    MapQuest

Unique

Time Per

Audience

Person

(000)

(hh:mm:ss)

103,764

3:17:03

97,218

0:47:18

90,881

1:47:00

86,553

0:52:04

76,709

5:44:24

57,251

1:48:20

48,032

0:31:54

36,807

0:43:20

35,670

1:01:46

34,941

0:12:05

Example: The data indicates that 37.6 million home and work Internet users visited at least one of the New York Times Company-owned sites or launched a New York Times Company-owned application during the month, and each person spent, on average, a total of 16 minutes and 19 seconds at one or more of their sites or applications.

A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Reach is a measure of the unduplicated audience that visits a property. The data is expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

Nielsen//NetRatings AdRelevance Top 10 Advertisers, December 2005

Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing.

$39,039,000

14,970,152

$12,449,900

2,463,197

$10,436,300

2,447,148

$9,787,400

3,480,681

$9,102,500

2,872,465

$9,000,800

2,273,496

$8,266,500

1,590,247

Total Estimated

Impressions

Spending

(000)

Top 10 Advertisers by Estimated Spending

Advertiser*

  • 1.

    Vonage Holdings Corp

  • 2.

    General Motors Corporation

  • 3.

    LowerMyBills.com, Inc.

  • 4.

    NexTag.com

  • 5.

    United Online, Inc.

  • 6.

    BellSouth Corporation

  • 7.

    SBC Communications, Inc.

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