Dell Computer Corporation
Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.
Example: An estimated 1.6 billion Scottrade, Inc. ads were rendered for viewing at the cost of approximately $7.6 million during the surfing period.
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