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Table 1: Nielsen//NetRatings @Plan Profile Points for iTunes Users (U.S.) - page 3 / 3

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$8,117,600

2,163,479

$8,045,900

2,462,978

$7,634,700

1,587,447

  • 8.

    Dell Computer Corporation

  • 9.

    Netflix, Inc.

  • 10.

    Scottrade, Inc.

Estimated spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response. Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property.

Example: An estimated 1.6 billion Scottrade, Inc. ads were rendered for viewing at the cost of approximately $7.6 million during the surfing period.

About Nielsen//NetRatings NetRatings, Inc. (Nasdaq: NTRT) delivers leading Internet media and market research solutions, marketed globally under the Nielsen//NetRatings brand. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site- centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com.

Editor’s Note: Please source all data to Nielsen//NetRatings.

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