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10 THE WAY FORWARD

10.0 Conclusion

The City of Johannesburg has earmarked Linbro as a key focal point for re-development in the north- eastern part of the city. With a strong emphasis on urban revival, the CoJ seeks to stimulate a regional cluster of business, residential, social and related economic and property activity that will boost both Linbro, the surrounding areas and support Gautrain ridership.

The Linbro Park UDF aspires to take these catalysts and spark development projects that are both creative and sustainable. The aim is to redress previous planning policies, remove barriers to development, and capitalise on existing infrastructure to unlock and compound mutual value for Linbro and the north-eastern region of the city.

With new momentum gathering speed in previously under-developed areas like Modderfontein, a fresh sense of activity is emerging in the north-east and Linbro is well-positioned to exploit it.

Linbro Park must be astutely positioned, specially managed, actively marketed, structured to best attract investment, employment and economic development. In this way, it can start to develop not only its own potential, but create positive externalities for adjacent and surrounding areas.

There is without doubt a sense of urgency to engage constructively and productively in further detailed planning for Linbro Park to ensure that the current policies are fully integrated into the next phase. The UDF is intended to be a guiding document rather than a detailed plan. The next stage should focus on the precinct plans and guidelines of particular areas indicated for implementation.

The adoption of this UDF will facilitate development and constitute a promotional tool to attract potential investors, and involve other tiers of government or agencies as participants and drivers of some of the components integral to the development envisioned at Linbro.

BWLC

Development Consortium

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LINBRO PARK: Urban Design Framework Plan

June 2010

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