In 2004 and 2005 LawAccess NSW conducted presentations to local assistance services including Centrelink and Office of Fair Trading staff in Broken Hill, Dubbo, Orange, Bathurst, Lismore and Tweed Heads. The percentage of regional and rural customers contacting LawAccess increased by 7.8% between 2003 and 2005.
LawAccess has found that mail-outs to local government and non-government organisations did not translate to requests for further promotional materials.
5. Key issues The communication program will be developed: to be culturally and linguistically appropriate
in consultation with specialist units such as the Aboriginal Programs Unit and Diversity Services
in consultation with key stakeholders to enable utilisation of existing local networks and co-ordination of activities
to target non government organisations to assist non-legal assistance services to identify a legal issue
to manage expectations of the services provided by LawAccess and the potential demand for legal representation
6. Communication aim The aim of the Communication Strategy is to respond to unmet legal need by:
informing services assisting targeted communities about the availability of free legal assistance, including what may constitute a legal problem
ensuring that services trust LawAccess NSW and therefore refer clients
encouraging the services to contact or refer clients to LawAccess NSW for legal assistance
7. Target audience
Primary Target Audience The primary target audience are people in NSW who are experiencing a legal problem. In particular:
people from rural, regional and remote areas Aboriginal communities people from a non english speaking background people with a disability people at risk (domestic violence, people in custody, homeless,)
Stakeholders The Communication Strategy targets the government and non-government services used by the primary target audience, to raise awareness of free legal assistance and what constitutes a legal problem.
LawAccess NSW Communication Strategy 2007-2009