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Speech 251 Handout Packet Table of Contents - page 21 / 25





21 / 25


Project and Message type to be determined


  • 1.

    Develop a Motivational speech topic into a motivational presentation.

  • 2.

    Apply effective research and organizational skills in preparing a speech.

  • 3.

    Effectively analyze your audience.

  • 4.

    Create understanding in your audience.

  • 4.

    Learn and use the Motivated Sequence Pattern to assist you in creating understanding.

  • 5.

    Practice delivery and presentation skills.

  • 6.

    Motivate your audience to take action (preferably immediate action) in response to your speech.

Persuasion is a complex, fascinating process that permeates our lives. Essentially (or eventually) it involves change. The purpose of persuasive speaking is to change or alter people's beliefs, concepts, values, or attitudes toward certain persons, processes, or phenomena. Another directed purpose of persuasive speaking is to motivate people to action. For example, they may already believe in your concept or belief but are not doing anything about it, so the purpose of your speech would be to motivate them to action.

This message is motivational and persuasive in nature. Your focus will be on a motivational message of policy. Always Consider your audience--every step of the way. Use the Audience Centered Approach to public speaking. All Topics MUST BE CLEARED WITH RON! I want to know ASAP what your topic is so that I can help you prepare. The sooner I know what your topic is the sooner I can help you.

Selecting a Topic: The selection of a topic is particularly important. In preparing the persuasive message, you follow essentially the same process as the preparation for an informative speech. Because the general purpose is to convince or move your audience to action, you must select a specific purpose you feel strongly about or you are convinced about – one that you feel passionate about. You cannot convince others if you are passive or apathetic toward a subject or purpose. Furthermore, you cannot convince others if you have scant knowledge of or little experience with the topic. Once you select a topic you feel strongly about, you need to conduct an audience survey and an analysis to discover the audience's predisposition (attitude) toward your topic and their knowledge of the topic. Refer to the Audience Analysis Handout. There are five general predispositions to a topic that your audience might hold:

  • 1.

    Favorable but not aroused to act.

  • 2.

    Apathetic toward the situation.

  • 3.

    Interested but undecided what to do or think about it.

  • 4.

    Interested but hostile to the proposed attitude, belief, or action.

  • 5.

    Hostile to any change from present state of affairs.

For your Motivational message, you must select a specific purpose that will require some sort of change on the part of your audience. To convince your audience to get a college degree does not involve change; however, to convince them to make their college education work for them could potentially involve a change in attitude or action. If you do a thorough audience analysis about your specific topic, then you can avoid an embarrassment such as trying to convince your audience not to smoke cigarettes when no one does. Your survey of the audience's attitude toward and knowledge of your topic will be essential in shaping a message that seeks change. Your message must deal directly with your audience's predisposition toward your topic and must seek a change and action from them.

Essential Characteristics of Persuasive Speaking: The essential characteristics of persuasive speaking are the qualities or standards you should strive to achieve in the preparation and presentation of your persuasive message:

  • 1 .

    Logical and emotional appeals adapted to the audience.

  • 2.

    Change by degrees.

  • 3.

    Credibility and sincerity.

  • 4.

    Ethical arguments and motives.

Gathering Information: Hopefully, you will be knowledgeable on the topic already. However, part of your assignment is to find additional sources. You will want to have outside sources that you will cite in your message. You are not considered a source. An interview (using your interview skills) would be a great source. Or many of the new resources we learned about in the Library would be a great place to find sources. Include your sources in your references. Use complete citations. APA format is encouraged, but MLA is acceptable. Electronic sources are to be cited completely.

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