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Safety Sells, with…

Consumers regularly look for vehicle safety information before making their purchase decision

NHTSA side impact protection (FMVSS214)

Occupant sensing (FMVSS208)

J.D. Power lists safety as the most desired aspect of vehicle features

TREAD Act - tire pressure monitoring and rollover testing

Safety awareness levels increasing along with aging U.S. population

Fuel economy Pedestrian protection

Consumers

Governments

SHOPPING FOR A SAFER CAR

If you're like most people shopping for a new car, safety ranks high among your purchase considerations. Every new passenger vehicle must meet federal standards specifying minimum safety levels, but this doesn't mean all cars are equally safe. There still are important safety differences…

(Insurance Institute For Highway Safety)

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Manufacturers

  • Safety products and features help differentiate vehicles

  • Adopting voluntary safety standards in response to market demand and regulatory trends

  • Advertising and marketing heavily focused on safety message

© TRW Automotive Holdings Corp. 2006

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