X hits on this document

66 views

0 shares

0 downloads

0 comments

2 / 17

PERSPECTIVES OF THE FIRM

Objective of the firm is to:

Maximize profits - Economist

Maximize shareholder value – Financial type

Create customer-satisfying value at a profit - Marketing

Balance the interest of shareholders, customers, employees, suppliers, and the community – Management type.

These perspectives shape the strategic planning process within the firm.

Document info
Document views66
Page views66
Page last viewedTue Jan 24 05:34:06 UTC 2017
Pages17
Paragraphs140
Words576

Comments