X hits on this document

54 views

0 shares

0 downloads

0 comments

6 / 17

STRATEGIC PLANNING

Developing a game plan for achieving long-run objectives based upon existing opportunities and resources.

Strategy should ensure long-run survival and growth

The aim of strategic planning is to develop a Sustainable Competitive Advantage (Low Cost, Focus, Differentiation, Preemptive Move, Synergy).

Document info
Document views54
Page views54
Page last viewedWed Jan 18 12:03:41 UTC 2017
Pages17
Paragraphs140
Words576

Comments