Dr. John Percival is currently CEO of JRP Associates and an Adjunct Professor of Finance at the Wharton School of the University of Pennsylvania. John has been at Wharton since 1971. He has previously held the positions of Assistant Professor, and Associate Director and Associate Vice Dean of the MBA Program. He received his BA, MBA, and Ph. D. degrees from the State University of New York at Buffalo. Dr. Percival has been very active in developing and teaching in executive education programs. At Wharton, he has been the Finance Area Coordinator for the Advanced Management Program and the Academic Director for the Creating Value Through Financial Management Program and the Co-Director for the Integrating Finance and Marketing Program. John developed the finance module for the Wharton Direct distance-learning program. John has developed programs for GE Capital, Pitney Bowes, IBM, Fiat, Chubb, Hartford, American Skandia, Sun Life, Siam Cement, Scientific Atlanta, Ford and Bankers Trust and many other companies. He has participated in executive education programs at Carnegie-Mellon, Columbia, University of Cape Town, E.O.I. (Madrid, Spain), INSEAD (Fontainebleau, France), Nomura School of Advanced Management (Tokyo, Japan), I.E.S.A. (Caracas, Venezuela), I. B. M. E. C. (Rio de Janeiro, Brazil), I.B.O. (Zeist, Netherlands), I.P.A.D.E. (Mexico City) and the Stockholm School of Economics. He has also consulted to organizations in both the public and private sectors. He has authored or co-authored articles in publications such as the Journal of Financial and Quantitative Analysis, the Journal of Economics and Statistics, the Journal of Risk and Insurance, the Financial Times, and Wharton on Emerging Technologies among others. He is a member of the American Finance Association and the Financial Management Association.