Karl Ulrich is the CIBC Professor and Chair of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. Ulrich is the faculty director of the Weiss Tech House, an incubator for fostering student innovation. His principal interests are innovation and entrepreneurship. Professor Ulrich's past and present research partners include Hewlett-Packard, Merck, and Dell. His work appears in, among other journals, Management Science, Marketing Science, California Management Review, Research Policy, and ASME Journal of Mechanical Design. He is a co-author of Product Design and Development (McGraw-Hill, 3rd Edition, 2004), the leading graduate textbook on product design. He is currently writing a new book, Design: Creation of Artifacts in Society, which can be downloaded from www.ulrichbook.org. He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. Professor Ulrich has been a member of development teams for over 30 new products or processes, including medical devices, tools, computer peripherals, food products, and sporting goods. As a result of this development work, he has been granted 18 patents. From 1999-2002, while on leave from Wharton, Ulrich founded and managed Nova Cruz Products (now Xootr LLC), a manufacturer of high-performance personal transportation products including the Xootr scooter and Swift bicycle. Ulrich is also a founder of Epodia, the open network for higher-education teaching materials. He recently founded TerraPass Inc., which the New York Times featured as one of the most noteworthy ideas of 2005. Professor Ulrich holds bachelors, masters, and doctoral degrees in mechanical engineering from MIT.