X hits on this document

33 views

0 shares

0 downloads

0 comments

3 / 10

Stages of Positioning Strategies

Introductory - helps consumers to understand brand image

Elaboration - help consumers perceive brand’s increasing value

Fortification - links brand image to image of other brand products in different product classes

Document info
Document views33
Page views33
Page last viewedTue Jan 17 03:31:54 UTC 2017
Pages10
Paragraphs73
Words324

Comments