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Educational Opportunity Fund/ Maximizing Academic Potential Program


The mission of the EOF/MAP program is to provide access to a community of learners that embrace high academic standards and an appreciation of learning.

Through a holistic approach we will value each student’s unique gifts and talents and provide an environment that embraces and celebrates diversity.

Consistent with the University mission we will foster the intellectual, critical thinking and personal development of students which enables them to live as essential contributing members of a multi-cultural society.

History The Educational Opportunity Fund was created in 1968 by the New Jersey State Legislature as a means of giving low-income students an opportunity to enter and complete college. In the early 1980’s the emphasis of EOF switched from a financial aid program to one that emphasized academic achievements. Through this alternative admissions program, New Jersey colleges have been able to admit thousands of students who might have been excluded from a college education because of their lack of funds and limited academic training.

Although the EOF Program made college education accessible, Rowan University felt it should go one step further by creating the Maximizing Academic Potential Program to attract students who did not qualify for the EOF Program.

The Pre-College Institute Incoming EOF/MAP students attend an intensive five-week Pre-College Institute held on campus during the months of July and August. The Institute takes a structured approach to teaching students survival skills necessary to succeed in college.

Students participate in course work, structured study periods, group discussions and other activities that promote academic and personal success.

At the end of the Pre-College Institute, EOF/MAP staff evaluates the student’s performance and determines their acceptance into the University for the fall.

Academic Year Program The EOF/MAP program is designed to prepare students for the challenges they will face at Rowan University and beyond. Students meet with counselors on a monthly basis to discuss academic progress, career planning, personal growth and leadership. In addition to helping students in these areas, counselors work closely with students, encouraging them to question, alter, inspect and challenge their experiences for the purpose of constructive self-actualization.

Services EOF/MAP students receive the following services:

Monthly one-on-one counseling

Leadership Training

Goal Setting Training Study Skills Training

Career Counseling Time Management Skills

Financial Aid Assistance Mentoring Graduate School Preparation


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