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North America Regional Operations

Research & Development

  • Honda established local research and development capabilities in North America in 1975. Thirty five years later, Honda’s R&D operations in North America are doing complete product creation — developing new vehicles from scratch, including all phases of new-product development: market and technology research; advanced concept creation; design styling, engineering design, fabrication and testing, local parts procurement; and support for mass production.

  • The company continued to grow its U.S. product design capabilities with the creation of two new California-based design studios in 2007 — the Acura Design Studio, in Torrance, focused exclusively on market research and styling design activity for future Acura models; and the Advanced Design Studio in Pasadena, creating future design concepts for Honda and Acura. The Honda Design Studio in Torrance continues to focus on market research and styling design for Honda automobiles and motorcycles.

  • The 2010 Acura ZDX crossover sports coupe was the first all-new vehicle to be designed and developed in the Acura Design Studio. Further, in 2010, Honda will introduce a redesigned fourth-generation 2011 Honda Odyssey minivan — designed, developed, engineered and produced exclusively in North America.


  • Honda has been a leader in improving fuel efficiency and reducing emissions for more than three decades and is now accelerating its efforts to further advance fuel efficiency and to develop viable long-term solutions to the world’s energy and environmental concerns.

  • In March 2009, American Honda introduced the all-new 2010 Honda Insight as America’s most affordable hybrid automobile, enhancing the accessibility of hybrid technology for consumers.



  • In July 2008, American Honda began leasing its zero-emissions FCX Clarity next-generation fuel cell electric vehicle to selected customers in Southern California and continues to place vehicles with customers today. The FCX Clarity received the 2009 World Green Car award.

  • Other environmental advancements throughout North America include:

    • American Honda’s fleet-average fuel-economy for its MY2008 Honda and Acura passenger cars and light trucks tops the industry at 23.9, as determined by the U.S. EPA in its 2009 Fuel Economy Trends Report.

    • Advanced 4-stroke engine technology has been applied to all Honda motorcycles and power equipment products sold in North America.

    • Honda’s Alabama plant was America’s first zero waste-to-landfill automobile factory, and in 2009 two new manufacturing facilities in North America — in Indiana and Alliston, Ontario, Canada — joined Alabama and three other Honda plants as zero-waste-to-landfill facilities. For the future, Honda is targeting near-zero waste to landfill (less than 1%) for all 14 North American plants by the end of fiscal year 2011.

    • Honda has also sought to introduce more environmentally responsible building practices to its office and warehouse facilities in North America. In the past year, Honda Aircraft Co.’s world headquarters in Greensboro, North Carolina, Honda R&D Americas’ Marine Engine Research facility in Grant- Valkaria, Florida, and Honda Financial Services’ Mid-Atlantic regional center in Wilmington, Delaware, joined five existing Honda facilities in North America that have earned a LEED (Leadership in Energy and Environmental Design) green-building certification from the U.S. Green Building Council (USGBC).

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