North America R&D/Engineering
Honda R&D Americas, Inc.
Initially established as Honda Research California in 1975 to conduct market research in the U.S., Honda R&D Americas, Inc. has steadily expanded the size and scope of its operations and responsibilities. Today, Honda R&D Americas conducts “complete product creation” in the U.S. to research, design and develop products that meet the needs of customers in the Americas and to support local parts sourcing efforts. Like Honda R&D Co., Ltd., in Japan, Honda R&D Americas is a company separate from Honda’s North American manufacturing and sales and marketing companies, with the flexibility to pursue its design and development goals. Honda currently operates 14 R&D facilities in North America. Following is a look at the major centers.
Los Angeles Center
Began January 1975
Responsibilities: Automobile and motorcycle market research, concept development and styling design.
The Los Angeles Center has played a role in the design of the new 2011 Honda Odyssey and many current products including the Honda Civic Coupe and Si, Honda Pilot, Honda Element, Honda Ridgeline, Acura TL and Acura MDX — each produced exclusively in North America. In 2006, Honda R&D completed construction on a new Acura Design Studio, adjacent to its existing Torrance facility, focused solely on the Acura automotive brand. The 2010 Acura ZDX is the first product designed wholly within the confines of the new facility. In early 2007, R&D began operations at a new Advanced Design Studio, in Pasadena, responsible for the development of future design concepts for Honda and Acura. The studio is responsible for the development of the FC Sport fuel cell concept (2008) and the P-NUT urban commuter concept (2009).
Responsibilities: Automobile and motorcycle research and development.
The Ohio Center is located close to the Marysville and East Liberty auto plants. The development work on the 2011 Honda Odyssey as well as the current 2006 Civic Coupe and Si, 2003 and 2009 Pilot, 2003 Element, 2006 Ridgeline, 2004 and 2009 Acura TL, 2001 and 2007 Acura MDX and 2010 Acura ZDX took place at the Ohio Center. The Automotive Safety Research Facility at the Ohio Center houses the world’s most sophisticated high resolution crash-test barrier block, the world’s first pitching crash test simulator, along with other advanced safety research and testing labs.
North Carolina Center
Responsibilities: Power equipment product research, development and testing.
Located adjacent to Honda Power Equipment Mfg., Inc., the 11,000-square-foot facility is focused on power equipment development.
Marine Engine Research Facility
Responsibilities: Development and testing of Honda marine engines. The facility received green-building certification from the U.S. Green Building Council in March 2010.
Honda Engineering North America, Inc.
Established as a branch office of Honda Engineering Co., Ltd., in May 1985, Honda Engineering North America (EGA) was formally established as an independent subsidiary in April 1988. EGA helps develop the special manufacturing equipment necessary to produce Honda products in North America.
Marysville, OH Anna, OH Lincoln, Alabama
Began May 1985
Alliston, Ontario, Canada
Responsibilities: Design, development and manufacture of production equipment necessary for manufacturing, including stamping press dies, plastic injection molds, welding systems and assembly automation.
EGA produces the stamping dies for exclusive models produced in North America, such as the Honda Accord Coupe, Pilot, Element, Ridgeline, Odyssey and Acura TL and MDX. EGA also supplies much of the tooling for those exclusive models. EGA headquarters is located adjacent to the Marysville Auto Plant. EGA also operates facilities in the vicinity of plants in Lincoln, Alabama and Alliston, Ontario, Canada.