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Asia/Oceania

Automobile

  • Honda automobile sales in the region fell 5% to 348,000 units in 2009, down from

a record 367,000 units in 2008. Thailand & India

  • Honda is planning to introduce a new small-sized vehicle in India and Thailand in 2011, based on the Honda New Small Concept unveiled by Honda Siel Cars India Ltd. in January 2010 at the Auto Expo 2010 in New Delhi.

  • In 2009, Honda posted record sales of 93,409 units and 17% share of the Thailand market.

  • Honda Automobile (Thailand) Co. began production at its second automobile plant in October 2008, adjacent to the existing plant in Ayutthaya province. The new plant has an annual capacity of 120,000 units, boosting total capacity to 240,000 units.

  • In Sept 2008, HSCI began Phase 1 operations at its second automobile plant, in the state of Rajasthan, which will supply body panels and engine components to HSCI’s Greater Nodia automobile plant. HSCI also added an R&D function in India to focus on development of local components suited to the Indian market.

  • Honda Siel Cars India, Ltd. introduced the new City in September 2008, which was named Indian Car of the Year for 2009, and the Jazz in June 2008, which is equipped with a 1.2-liter i-VTEC engine developed specifically for the Indian market.

Vietnam

  • Honda began auto production in Vietnam in 2006 at a new factory with capacity

of 10,000 units. The Honda Civic and CR-V are produced in Vietnam. Indonesia

  • In Indonesia, P.T. Honda Prospect Motor began production and sales of the Honda Freed multi-purpose vehicle in June 2009 with parts procured from multiple countries including Thailand, Malaysia and the Philippines.

Power Products

  • Thailand is Honda’s largest power products export base, producing more than

    • 1.6

      million units in 2008 for export to global markets, including Honda’s North

America, Europe and Asia/Oceania regions.

http://hondanews.com/digitalfactbook

10.2

  • Thai Honda Manufacturing Co. is now exporting mid- and large-size engines to more than 80 countries. The plant also produces the 360-degree inclinable mini 25cc and 35cc engines, which are used for power brush cutters, mini-tillers and portable backpack sprayers.

  • In 2006 Thai Honda Manufacturing began production and export to the U.S. of power equipment engines which meet the California Air Resources Board’s Tier-3 emission standards, the most demanding in the world.

  • Thai Honda reached cumulative production of 13 million units in December 2009, since production began in 1987.

Global Supply Network

  • Honda is enhancing the function and responsibility of its Asian operations to serve as export hubs for products, components and transmissions within the region and globally.

  • Thailand is positioned as the regional production base for the supply of stamped parts, body panels and engines, while Indonesia produces cylinder blocks and heads, automatic transmissions and engine valve sets. Malaysia produces constant velocity joints, bumpers and instrument panels; and the Philippines makes engine parts and manual gear transmissions.

  • From these four bases in ASEAN countries, exports go to Honda production operations in 15 countries, demonstrating the importance of the region as one of Honda’s global procurement centers.

Research and Development

  • Honda R&D Asia Pacific Co. (Thailand) was established in 2005, and in 2009 it opened a new R&D Center in Bangkok. It operates as a regional automobile R&D center, covering broad research and development activities including product planning, product research, design, development and testing to meet the unique and evolving needs of customers across the Asia and Oceania region.

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