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REPORT OF THE STURBRIDGE TOURIST ASSOCIATION 2009

The Sturbridge Tourist Association is a unique town committee in that it brings together both citizens and local businesses for the purpose of promoting tourism in Sturbridge. The Town of Sturbridge annually receives revenue generated by the hotels and inns in Sturbridge through the “hotel tax” otherwise known as the occupancy tax. 67.5 percent (approximately $364,000.00 this year) of the local tax is returned to the town’s general fund to support a variety of municipal activities; police, fire, schools, DPW etc. 16.25 percent is given to the Betterment committee for their projects. 16.25 percent is allocated to the Sturbridge Tourist Association in order to regenerate and increase tourism revenue for the town.

The committee has brought together several individuals with differing views on the

direction of tourism in Sturbridge. the issues and concerns that we Sturbridge is at its lowest point in

This has resulted in spirited but healthy discussions of

all

have

about

tourism

in

Sturbridge.

Tourism

in

a

long

time.

This

is

a

serious

concern

for

committee

members, local businesses and citizens alike. It is the communication and cooperation between the tourism: Old Sturbridge Village, MOS, Sturbridge

the hope of the committee to increase principal shareholders of Sturbridge Townships, local residents, and local

businesses.

In

our

developed new areas

initial year STA has continued several successful of interest. STA helped with the start up costs for the

projects and newly formed

M.O.S group.

The Merchants of Sturbridge, (MOS) a newly established organization comprised of local merchants and residents, was approved for a combined total of $12,575.50. An initial amount of $9,000 was approved for their web design and initial marketing efforts; and $3,575.50 was approved for the town wide Christmas “Believe” Campaign which provided for trees, lights and advertising for participating town businesses.

The Chamber on the town rentals, police

of Commerce was approved $14,700 for the annual Harvest Festival held

common.

Funds were provided

and utilities.

$7,125 was put back

towards the advertisement, equipment into the revolving fund as a result of the

revenue generated from the event. An additional $34,000 was for their annual marketing and advertisement campaign which draw people into Sturbridge and local businesses.

approved to the includes special

Chamber events to

STA sponsored two “Concerts on the Common” events through the Parks and Recreation Department for $1,000.

STA, combined with Betterment dollars, is providing the funds to keep the Route 20 Public Restrooms sanitary and supplied with electricity, heat, water and toiletries.

141

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