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Pre-Conference Seminar, Wednesday, January 26, 2011

  •  

    :     

Using Social Media to Influence Brands

In the world of social media, customer experience happens outside the reach, control and sometimes even the awareness of business. To help shape your brand’s reputation and perception you need to engage people in a meaningful way. Your conversation needs to be open and honest using all social media platforms. This is a huge opportunity for an organization to influence the brand’s promise with your collective wisdom. During this full-day seminar, you will gain new insights and knowledge on how to transform being a one-way, information tool to a two-way collaboration mechanism.

  •     

    :– 

  – 

Using Social Media to Manage Your Brand’s Reputation Erich Joachimsthaler, Ph.D., Founder and Chief Executive Officer, Vivaldi Partners

Developing your Social Media Strategy Paul Dunay, Global Managing Director of Services & Social Media Marketing, Avaya

Engaging Customers Using Social Media

Cultivating your Organization’s Brand

Mona Astra Liss, U.S. Corporate Public Relations Director, IKEA   – 

 –  Leveraging Social Influence Across Various Platforms

Andrew Cutler, Manager, Executive & Internal Communications, BMW

Delivering a Unique Brand Experience Francois Gossieaux, President, Human 1.0

Building your Brand in the Social Media World Ben Golden, Social Media Analyst, Yum! Brands, Inc.

Call Customer Service at 212 339 0345

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