Pre-Conference Seminar, Wednesday, January 26, 2011
Using Social Media to Influence Brands
In the world of social media, customer experience happens outside the reach, control and sometimes even the awareness of business. To help shape your brand’s reputation and perception you need to engage people in a meaningful way. Your conversation needs to be open and honest using all social media platforms. This is a huge opportunity for an organization to influence the brand’s promise with your collective wisdom. During this full-day seminar, you will gain new insights and knowledge on how to transform being a one-way, information tool to a two-way collaboration mechanism.
Using Social Media to Manage Your Brand’s Reputation Erich Joachimsthaler, Ph.D., Founder and Chief Executive Officer, Vivaldi Partners
Developing your Social Media Strategy Paul Dunay, Global Managing Director of Services & Social Media Marketing, Avaya
Engaging Customers Using Social Media
Cultivating your Organization’s Brand
Mona Astra Liss, U.S. Corporate Public Relations Director, IKEA –
– Leveraging Social Influence Across Various Platforms
Andrew Cutler, Manager, Executive & Internal Communications, BMW
Delivering a Unique Brand Experience Francois Gossieaux, President, Human 1.0
Building your Brand in the Social Media World Ben Golden, Social Media Analyst, Yum! Brands, Inc.