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Corporate Image and Branding Conference - page 6 / 9





6 / 9

  •    

    :–: 

Brand Revival: Embracing Creativity and Technology to Revive your Brand Understanding the important ingredients of a brand’s promise is the first step toward brand revival. You must create an emotional connection and have a 360 degree approach to succeed. During this session, senior branding executives discuss how to:

Develop a strategy that rebuilds the brand Create a distinctive brand personality Make an emotional connection with the brand

Ray Baird, Founder, RiechesBaird V. Grant Johnson, Chief Marketing Officer, Pegasystems Deborah Van Valkenburg, Director, Marketing, PNC Bank

  •   

    :–: 

Friday, January 28, 2011

  •   –

    : 

  •  

    :– 

Opportunities, Strategies and Trends in Building a Great Corporate Image To gain real competitive advantage, the focus of branding must be on delivering the brand promise. During this session, leading marketing, branding, and communication executives discuss the latest trends and issues related to corporate image manage- ment, branding, communication, and technology. Topics to be discussed include:

Organizing, implementing, and controlling your corporate image Connecting the brand’s aspirations to consumers Generating and managing your intellectual assets Working with employees to increase brand value

Moderator Lee Hornick, Program Director, The Conference Board Panelists Peter Firestein, President, Global Strategic Communications, Inc. Sher Taton, Digital Marketing Manager, CIGNA HealthCare Terry Rakosky, Vice President, Brand Marketing, Stanley Black & Decker Deborah Wall, Customer Insights Leader, GE Capital Americas

  •    –

    : 


Available online in advance of the conference

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