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Smart Grid Transforming the Energy Value Chain

Regulatory

Must demonstrate customer value Investment pay-back On-going customer benefits and societal benefits

Customer Expectations

Information to engage customers and keep them engaged Impact of Choice and Smart Grid Expectation of improved performance – “I have options now”

Changing Business

New entrants into consumer energy Google, Microsoft, etc. Speed of decision making Media focus

Operational Issues

Customer program management Grid impacts Media Hype Higher bills, EMF, who do you trust?

© 2011 Oracle Corporation Proprietary and Confidential

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