Smart Grid – Transforming the Energy Value Chain
• Must demonstrate customer value • Investment pay-back • On-going customer benefits and societal benefits
• Information to engage customers and keep them engaged • Impact of Choice and Smart Grid • Expectation of improved performance – “I have options now”
• New entrants into consumer energy – Google, Microsoft, etc. • Speed of decision making • Media focus
• Customer program management • Grid impacts • Media Hype – Higher bills, EMF, who do you trust?