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LAS VEGAS MARKET | FEBRUARY 1–5, 2010 - page 18 / 40

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One Good World launches at

World Market Center Las Vegas announces major new green initiatives

WINTER 2010

LAS VEGAS MARKET INSIDER

L L a s V e g a s M a r k e t w i l l b e e m p h a s i z i n g s u s t a i n a b i l i t y m o r e t h a n e v e r a s W o r l d M a r k e t C e n t e r L a s V e g a s a n n o u n c e d a m a j o r e o r t t o f o r w a r d g r e e n i n i t i a t i v e s b e g i n n i n g w i t h t h e u p c o m i n g W i n t e r L a s V e g a s M a r k e t . e a d d i t i o n o f t h e s e p r o g r a m s w i l l m o t i v a t e

manufacturers and buyers to help reduce our carbon footprints.

  • e wide sweeping program is called

One Good World. It includes a new sus- tainable products locator program, a new digital newsletter and expanded edu- cational oerings at Market, including prominent celebrity designers speaking on sustainability.

“With the green economy coming fast, we realize that this is an increas-

ingly important need for our industry,” says WMCLV President and CEO Robert Maricich. “ere’s a lot of good product out there, but it can be confusing and hard to nd. We are taking big steps to solve those problems immediately.”

One component of this major initiative includes the One Good Guide—designed to help buyers nd legitimately sustain-

ON-SITE RECYCLING SYSTEM: World Market Center Las Vegas makes it a priority to make environmentally conscious decisions in its own business operations and advocates for the entire trade show industry to do so. WMCLV regularly recycles packing material and has put into circulation environmentally friendly products whenever possible.

able products anywhere on the campus of WMCLV. is will include all participat- ing permanent showrooms as well as the long-running, eco-friendly temporar- ies on the second oor of Building B. Interested participants will have to submit an application with specic declarations about their materials usage, transporta- tion, wood sourcing, VOC emissions and, if submitting for upholstery, foams used in cushioning. ey also must be veried as showing and oering sustainable products

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