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LAS VEGAS MARKET | FEBRUARY 1–5, 2010 - page 19 / 40





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February Las Vegas Market

at Market, not merely available options.

One Good Guide was developed in con- junction with the Sustainable Furnishings Council, the No. 1 organization in sustain- able furnishings. e SFC will perform verications for all applicants. Participants will be spotlighted in a special section of the Market direc- tory and will receive window decals and showroom signage to call attention.

WMCLV is un- derwriting a major national consumer study to understand awareness, pur- chase interest, price sensitivity and other important concerns related to green furnishings. e rst wave of the 2009 Green Furnishings Study was unveiled in October 2009.

  • e next wave is

currently being elded to provide trend information that will allow more accurate forecasting, with new questions added addressing emerging issues such as interior design and hospitality. e study is planned to be an ongoing annual eort to maintain close touch in this rapidly evolving arena.

WMCLV is sponsoring the creation of a new monthly green digital newsletter called GREENworld that will be distrib- uted to more than 10,000 online readers of Furniture Today. e publication will report on the latest developments in the green furnishings movement, including important legislation, product breakthroughs, market- ing programs, consumer insight and suc-

cessful case studies, all focused exclusively on the furnishings industry. Content will be sourced and vetted by the Sustainable Fur- nishings Council to avoid the green washing that is prevalent in the market. In addition, WMCLV will be oering sweeping new programming that will equip attendees with the insights, information and strategies needed to respond to the rising consumer demand for sustain- able furnishings —

G. Romano

and reduce one’s own carbon footprint in the process. For information about One Good World programming, please visit www.LasVegasMarket.com/Events.

In addition to providing more environ- mentally conscious options to consum- ers, WMCLV makes it a priority to make environmentally conscious decisions in its own business operations and advocates for the entire trade show industry to do so. WMCLV regularly recycles packing material, and has put into circulation en- vironmentally friendly products whenever possible, from water bottles, paper and plastic materials that contain a higher level of recyclable material to environ- mentally friendly vases for oral designs.

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