LAS VEGAS MARKET INSIDER
I I t ’ s p r e t t y w e l l d o c u m e n t e d t h a t w e ’ r e m o v i n g a w a y f r o m a c o n s u m p t i o n e c o n o m y t o a p a r t i c i p a - t i o n e c o n o m y a s c o n s u m e r s a n d b u s i n e s s e s i n c r e a s i n g l y j o i n i n c o n v e r s a t i o n s o n l i n e . A f e w a n a - l y s t s a r e c a l l i n g t h i s y e t a n o t h e r b u b b l e s i m i l a r t o t h a t s e e n i n 1 9 9 9 , b u t o t h e r s c l a i m t h a t t h i s n e w e r a f o r e t e l l s e v e n g r e a t e r I n t e r n e t u t i l i z a t i o n a n d c o n n e c t i o n s t h a n w e ’ v e s e e n i n t h e p a s t . W World Market Center Las Vegas’ Busi- ness Survival Series continues to equip attendees with robust programming designed to identify new revenue streams that maximize their prots amid highly challenging economic conditions. pioneer in interactive technology, founded PureContemporary.com in 2004 to provide a niche site for architects, designers and prosumerswho appreciate the nuances of contemporary and modern design. e site and its blog attract up to 4,000 people a day from around the world. Diane Burley, a former journalist and BUSINESS SURVIVAL SERIES G e t t i n g b a c k t o t h e b a s i c s the marketing community, as well as consumers themselves. It’s a fact that the auent community still has money to spend. But will they indeed spend it, and if so, when? Princeton will encourage the W i l l c o n s u m e r s r e t u r n t o p r e - r e c e s s i o n s p e n d i n g h a b i t s ? F i n d o u t a s W o r l d M a r - k e t C e n t e r L a s V e g a s a n d L a s V e g a s D e - s i g n C e n t e r p r e s e n t “ e N e w L a n - panel to shed light on how busi- nesses can position themselves to appeal to the consumer. In addition to consumer spending, the panel will explore the following topics: expansion of marketplaces into unexplored countries like Mongolia and Kazakhstan, price-reduction incentives to lure cus- tomers into stores and the Internet-based sales platform for traditional ateliers and maisons that have long thrived by pro- viding indulgent customer service. guage of Marketing,” a discussion moderated by design industry guru Lloyd Princeton Tuesday, Feb. 2, 2010. e panel consists of lifestyle and luxury segment leaders in media, retail and trade marketing. Princeton is the founder and princi- pal consultant of Design Management Company, which works with interior de- signers and manufacturers to help them increase revenue, develop their business and gain media exposure. e panel will consist of an editor from the Robb Report, a senior vice president from Nei- man Marcus and United Kingdom-based designer Kelly Hoppen. e panel will also address luxury sales, which are actually rising in some parts of the world. In 2009, luxury sales grew 10 percent in Asia while falling 16 percent in North America, 10 percent in Japan and 8 percent in Europe com- pared to the year before. “e desire for luxury is more and more universal, so the luxury sector has to reach its clients around the world,“ explains Yves Car- e discussion will address the ques- tion that’s on the minds of everyone in
On Monday, Feb. 1, as part of the Business Survival Series, Burley will present “Engaging With Your Customers — the Web Way.” Her presentation will explore how the usage expectations for the worldwide web have changed due to consumers increasing online engagement. “e web has been the greatest ‘creative destructor’ in the last 100 years — upending
celle, chairman of Louis Vuitton, during the Paris launch of a new luxury website for China.
Websites and Internet marketing have changed the appeal of luxury on an international scale. “e digital revolution, with the global reach of information, has increased demand by acting as a catalyst for markets,” said Bruno Pavlovsky, fashion director for French fashion house Chanel.
According to Princeton, 2010 is a time for reevaluation. What’s worked in the past will not necessarily work in the fu- ture. He’ll shed light on massive changes within the publishing industry, alterna- tive revenue sources in advertising, client communications and the value of getting back to the basics of customer service.
e seminar will be followed by a
question-and-answer session, reception and book signing featuring Princeton’s book Marketing Interior Design. e event will take place in the showroom of Jordan Spencer, located in C188 of the Las Vegas Design Center.
For more information about seminars taking place during Las Vegas Market, please visit www.LasVegasMarket.com/Events to view the interactive calendar.