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LAS VEGAS MARKET | FEBRUARY 1–5, 2010 - page 21 / 40





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with customers, the web way

business models and trusted channels and forever changing the way customers seek information,” says Burley. “For those of us focused on our ‘day jobs’ the web technolo- gies can be overwhelming, so this presenta- tion will provide an overview of the essential web marketing techniques necessary to attract, engage and retain your customers.”

Newer strategies to attract customers online such as social computing blogs, vlogs, mashups, podcasts, wikis and word- of-mouth marketing are all part of the tools and techniques of successful busi- nesses today. While they are getting lots of buzz, many companies have been hesitant to incorporate them into their business

strategies. is hesitation stems from lack of familiarity, fear and uncertainty about what these are and how to use them.

Burley’s presentation will provide further information on each of these tactics by learning what they mean, how they are being used by businesses and

  • nally exploring how they might t with

attendees business strategies.

As executive editor/publisher for Pure Contemporary, Burley’s background oers the design world a unique blend of edito- rial prowess and advanced technology acumen to a subject matter with which she is completely at home. A frequent speaker to media and home-furnishings

events, she is the author of “Silicon Valet,” a must-read blog site for anyone who publishes information on the web.

Many businesses have failed to reinvig- orate their websites to facilitate and create a customer connection. is seminar will also focus on strategies to connect with customers using tools and techniques spe- cic to commerce, community, content, customer service and creative.

For more information about the Business Survival Series at the Febru- ary 2010 Las Vegas Market, please visit www.LasVegasMarket.com/Events.



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