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LAS VEGAS MARKET | FEBRUARY 1–5, 2010 - page 26 / 40

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GOING JUVENILE

World Market Center Las Vegas W W o r l d M a r k e t C e n t e r L a s V e g a s p r e s e n t s a n e x c i t i n g n e w t r a d e s h o w t h a t b r i n g s t h e f u l l s p e c t r u m o f k i d s m a r k e t s t o g e t h e r f o r o n e c o n v e n i e n t , o p p o r t u n i t y - l l e d b u y i n g e v e n t . V e g a s K i d s T M , l a u n c h i n g J u n e 1 3 1 6 , 2 0 1 0 , w i l l b e c o - l o c a t e d w i t h t h e i n a u g u r a l G i + H o m e T M M a r k e t a t W M C L V s s t a t e - o f - t h e - a r t c a m p u s . p r e p a r i n g f o r V e g a s K i d s i n J u n e

WINTER 2010

LAS VEGAS MARKET INSIDER

Vegas Kids will oer an all-encom- passing array of juvenile and baby products, including toys, games, books, furniture, top-of-bed, gis, accessories and more. e show will draw exhibitors and buyers from across a broad spectrum of interrelated industries, and will rep- resent the most established companies and the most innovative products on the market.

Greg Panos, director of business de- velopment of Vegas Kids, says juvenile is one industry that has been least aected

by the current environment. “Juvenile has always been a very strong

industry. Moms are giving up purchasing or down- grading purchasing for themselves and their husbands, but have not let up on what they are spending on their kids,” says Panos. “ey have not downgraded quality on these purchases either.”

In fact, Easy Analytic Soware Inc. re- ports that some categories are expected to experience phenomenal growth, such as infant gear, which is projected to increase 12.7 percent in the next ve years; youth bedroom furniture, which is estimated to grow 12.7 percent by the year 2013; and cribs, which is expected to climb 12.8 percent over the next ve years.

When it launches, Vegas Kids will be the most technology-oriented show in the juvenile industry with the innova- tive use of smart phone applications, live feeds, on-site at screens, social network- ing, mobile marketing, live blogs and Tweets, technology seminars and more.

“Moms are the most technologi- cally advanced consumer on the planet, controlling 20 percent of Internet trac worldwide,” Panos explains. “We antici- pate some of the top mommy bloggers

(and top inuencers) will be at the show Tweeting live from the show oor.” Vegas Kids is also plan-

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Levels of Discovery

ning a dynamic lineup of educational programming and special events. “In this economy education is almost as impor- tant as products. Buyers want to go to a very relevant seminar on how they can save money or compete better,” he says.

Margaret Casey, director of program- ming, WMCLV, says attendees can expect lively and pertinent panel discus- sions, programs on e-tail and seminars about taking the pulse of retail trends. “e goal is to make the programs really relevant and business savvy,” says Casey. “We want to help position both the buyers and the sellers by arming them with successful strategies for reaching consumers.”

Vegas Kids is also currently a vital destination at the bi-annual Las Vegas Market in Building A, Floor 9 with such exhibitors as Alligator Enterprise, Berg Furniture, California Kids, Comfort Re- search, Furniture Basics, KidKra, Levels of Discovery OneWorld, Southeastern Kids, Vermont Precision Woodworks/ Bolton Furniture and more.

WMCLV is already securing special rates at a variety of Las Vegas hotels for the June 2010 dates and a full list of host hotels will be announced soon. For more information, please visit www.VegasKidsLV.com.

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