Resistance to Change
One of the well-documented findings from studies of individual and organizational behavior
is that organizations and their members resist changes. (Robbins 1994). McNurry (1973) have
quoted “Industrial progress finds one of its greatest handicaps in the frequent resistance of
both management and workers to change of any sort”. Traditional management thinking
views resistance as the enemy (Waddell and Sohal 2002).
Change brought about by technology poses significant challenges to small business
management (Fink 1998). Internet can result in a fundamental and radical change in the
manner in which business is done. Therefore, resistance to change from individual and
organizational may develop. The following two examples illustrate resistance to change of e-
commerce in Europe:
“Fulfilling its promise won’t come easy. The region must build eCommerce networks to help overcome social fears and resistance to change.” [Torris 1999].
“…the biggest threat, I believe, is a cultural one. For, despite deepening pockets of technical excellence and proof of success in key areas, we remain risk-averse, not willing to embrace wholeheartedly the entrepreneurial spirit that is taken for granted across the Atlantic” [Ellis 1999].
The organizations should understand the reasons for the resistance to overcome the problem
when involved in networked economy that will facilitate e-commerce adoption.