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SME e-readiness in Malaysia: Implications for Planning and Implementation - page 19 / 44

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H5:

Top management commitment will be positively related to the e-readiness of

SMEs.

METHODOLOGY

The target population for this study consists of SMEs located in the Northern Malaysia,

which includes Penang, Kedah and Perlis. This study requires the respondent to have

appropriate understanding and exposure to Internet transaction functionalities and capabilities.

Simple random sampling was used to sample from the SMEs list provided by Small and

Medium Industries Development Corporation (SMIDEC) website under the “Penang, Kedah,

Perlis” directory and the Penang Development Corporation (PDC) factory list. The number of

sample subject is targeted at around 300.

A ten page questionnaire was prepared to be completed by respondents. Several questions

around the key research hypothesis were self-constructed with guidance from experts in the

area. The questions were designed based upon definitions of variables, some questions were

borrowed from TRI (Technology Readiness Index) proposed by Parasuraman (2000) and

other previous studies. The questions borrowed were modified to match the research area.

Data collection was done by sending out questionnaires either electronically, through friends

and by mail. The respondents for this study are the decision makers or IT personnel

influencing decision making in investment in computerization projects. All the respondents

are expected to be aware of company’s IT related information as SMEs with number of

employees less than 150 are better versed about and exposed to the company environment

and systems. A self-addressed, stamped envelope was included to facilitate the return of the

completed questionnaire.

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